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My colleague Adamya Sharma detailed her qualms, suggesting that many users want a more robust Premium experience rather than more content from outside sources. But what do readers think of YouTube’s strategy?
We ran a survey asking our readers what they would prefer: a YouTube Premium experience focused on more streaming platforms, or one more focused on its own product. The votes are in, and the prevailing view is clear.
Andy Walker / Android AuthorityA resounding 60% of the 1,500 voters want YouTube to focus on the “ad-free” experience and “lower the price if possible,” rather than inviting other streaming platforms to its fold. Given the recent increase in the Premium price to $15.99 monthly, that’s a valid view.
The comments leaned in much the same direction, with many readers worrying that more partnerships will eventually lead to further price hikes.
Reader Daniel Teel sums up their feelings:
Reader nickag1977 specifically takes aim at Peacock itself:
Commenter Keith weighs in with a more nuanced take:
Not everyone feels this doom and gloom, though.
Just under 20% of respondents want YouTube to push on with its partnership plans and “include more streaming services” on the platform in the future. While this share of the vote is certainly in the minority, I’d argue that 1 in 5 voters isn’t insignificant.
Interestingly, a further 14.7% doesn’t mind the direction YouTube is seemingly heading in, but would prefer that the company offers “both as separate subscription tiers.” This approach could prevent future price hikes for those who merely crave an ad-free, fully-featured YouTube experience.
Lastly, 5.2% of respondents are “happy with the current approach” of YouTube.
Where do you stand on YouTube courting tertiary streaming platforms? Let us know in the comments below.
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